Flying with the power of storytelling

 
 

Projects

Metamoda

2022

Metamoda creates story-driven videogames for fashion brands that want to promote their products and their sustainable values. We offer the power of interactive storytelling by creating engaging experiences that create new revenue streams, increase engagement, loyalty and lead generation towards e-commerce and retail. From concept to programming, from 3D models of clothes to narrative design, we take care of every stage of concept, distribution and promotion of the video game.
On the Metamoda social pages we create content in collaboration with brands, involving a community of gamers, fashionistas and sustainable savvy.


 

  • We study brand values and history creating a meaningful and engaging tailor made interactive storytelling.

  • We craft every aspect of the game:  from concept to programming, from precise 3-D clothes models to narrative and game design.

  • Our expert team of fashion designer study patterns and design to create precise and detailed 3D models of your clothes and products

  • We support the publishing of the game on the best platforms for  reaching brand objectives (VR, Mobile, Console)

  • We create tailor made social media content on Metamoda social pages, creating an engeged community of gamers, fashionistas and sustainable savvy.

  • We plan with brands discounts and exclusive capsule collections to promote and discover through the game, boosting engagement and revenues.

Metamoda is

  • Jacopo Mascolini: Head of Gaming - narrative & game designer

  • Bianca Ferri Marini: Head of Fashion - sustainable fashion designer, 3D modeling, patterns

  • Nicoletta Lindquist: Head of Social - videomaker, social media specialist, fashion designer

  • Leonardo Bernacca: Accessory and Jewelery Design

  • Federica Scarfò: 3D modeling

  • Francesca Gasparri: Illustrator & Graphic designer

  • Claudia Pannozzo: Fashion analysis and research

Metamoda won The Sustainable Fashion Talent Challenge by Lazio Innova and participated at Dubai Expo 2020

Metamoda first project is Michelangelo Bros, a game we developed for Fili Pari, a brand that makes garments using marbel products.
Players must help Michelangelo‘s David find his lost sister, seen for the last time in the Tuscan marble quarries. They will interact with Fili Pari’s sustainable production, engaging directly with their values and history. In the end, will invite players to visit Filipari e-commerce and buy the digital version of their products.

 

 

Nostalgici Anonimi

2020

Nostalgici Anonimi is a visual novel where dialogue, listening and card interpretations are your only weapons. Your choices will determine the course of events and lead to different endings.

In a dystopian future where emotions and nostalgia are considered a disease, the government has created the program Nostalgic Anonymous run by Angel, an android therapist.
You will meet the android helping three teenagers suffering from the nostalgia disease. They love movies, video games and heroes from past narrations and Angel's goal is to heal them from their emotions and finally turn them into good citizens. But they don't want to change, they just want to escape.

And this is where your journey starts.


Will you help Angel or the teenagers?
Will you be able to come back to the present?


What are you waiting for?

Sign up to the Nostalgici Anonimi program now!

 
 

Our services

Hufu creates tailor made interactive stories helping you reach your objectives.

We develop "narrative first" videogames for marketing and informative projects. 

 
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OWL STORY

We fly high

Born from psychologist Magda Di Renzo and storyteller Jacopo Mascolini, Hufu's goal is to develop videogames as engaging marketing tool and to shift the paradigm around educational games, creating informative self-help interactive narrative experiences to entertain and at the same time to reflect on complex issues and themes of our society. 

 

Hufu creates games starting from a thorough analysis of the themes, arguments, brand and projects we want to narrate. This analysis serves as the foundation of the plot and every aspect of our games in order to create a truly meaningful storytelling. Our tailor made videogames follow a "narrative first" approach, creating worlds and stories in which players will be fully immersed and engaged.

 

Hufu's  freelancers crew makes the company fly successfully  trough every project:

  •   Ilaria Treppiccioni  made the Hufu logo and Nostalgici Anonimi illustration and art direction.

  • Mario Alvise Di Bernardo uses  Unity and other software programs  to create the best interactive experience possible.

 

We can’t wait to share our stories with you and work together to empower your projects.

 

Media Buzz

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PLAY 2021

 

Events

 
 

DUBAI EXPO 2020

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Sustainable Fashion Talent Event-33

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Sustainable Fashion Talent Event-40

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IMG20220115160413

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Sustainable Fashion Talent Event-33

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ROME VIDEOGAME LAB

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PLAY 2021

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Stand

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Cards
Cards

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Playing with guests

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OWL CAPTAIN

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Jacopo Mascolini

Storyteller & Narrative Designer

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OWL CREW

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Magda Di Renzo

Psychologist & Producer

Ilaria Treppiccioni


Art Director & Illustrator of Nostalgici Anonimi

Mario Alvise Di Bernardo


Programmer

 

Contact

Thank you for your interest in HUFU Interactive Storytelling.
For any inquiries, commission requests, please leave a message. We’ll be happy to give you the information you need.

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